COSKEL UNIVERSITY AND ZERPHIS [JAPAN] CO.LTD. SIGN MULTI MILLION DOLLAR DISTRIBUTION DEAL
Maybe this side hustle will eventually pay off?!?I've been published..
Thank you Coskel University..
Thank you Twin...
FOR IMMEDIATE RELEASE, MARCH 3rd, 2008
COSKEL UNIVERSITY AND ZERPHIS [JAPAN] CO.LTD. SIGN MULTI MILLION DOLLAR DISTRIBUTION DEAL By Clivia Robley
Exclusive Japanese Wholesaler Zerphis, Poises Coskel University Clothing Line for Premiere Placement in Major Markets
In one fell swoop, New York Based Clothing Line Coskel University and Zerphis [Tokyo] have signed a symbiotic merger that will make the CU brand a household name in the Japanese Market.
The contract, which was signed in November of 2007, is another groundbreaking step in the continual progress and ultimate success of the Coskel University brand. Zerphis.co.ltd., an established distribution company in Japan, primarily responsible for the introduction of major brands like Ed Hardy, Antik Denim and True Religion to Japan, will introduce the brand at significant trade shows beginning in August of 2008, as a segue to their introduction of the Coskel University product to their clientele that includes over 500 of Japan's premier retailers.
Coskel University is no stranger to strategic business collaborations, having signed a ground breaking Music Licensing Deal in May of 2007 with Catalyst Entertainment that can only be considered an investment into the brand, their customer base and the Coskel lifestyle.
Key players Mr. Shigeo Sato of Zerphis, Ms. Ai Yoshida [Zerphis] and Machiyo Kodaira [Coskel University] are elated about the Multi Million dollar merger which will allow Zerphis to purchase Coskel University merchandise exclusively and resell it to the demanding Japan public.
"We believe that this brand is the next big thing, "commented Mr. Sato of Zerphis. " And we think that The Coskel University Jeans Line
Zerphis will own the site http://www.coskeluniversity.jp which will be fully accessible by cell phone, as this is the means by which most Japanese young adults shop. Their plan is to corner the market on Coskel University as the sole and exclusive distributor of the line in Japan. Machiyo Kodaira affectionately referred to as "Machi" of Coskel University, one half of the two-person design team, which also includes Creative Director Xolani Heylon, stated that she is extremely proud of the Merger.
"We are happy that they not only see the potential in the brand but also in the Lifestyle. Our intent is for the company to continue to grow internationally and this deal with Zerphis allows us to achieve some of these goals."
The signing took place in November 2007 in Shibuya, Tokyo Japan.This move by Coskel University will no doubt establish a strong continuity and presence in the marketing of their product. It is a strategic move in the process of coordinating all the elements of a focused marketing message to achieve a consistent, memorable, overall look and feel for this company.
The creation of a unique identity will certainly differentiate Coskel University from its competition, defining itself as a clothing brand that has been influenced by Caribbean culture but not defined by it. A strong brand is invaluable as the battle for retail space intensifies day by day. Zerphis decision to add Coskel University to its stable symbolizes that the Brand is worthy with unlimited potential and is on the cusp of being a direct competitor to already existing Major brands.
++++++++++++++++++++++++++++++++++ About Coskel Universityhttp://www.coskeluniversity.com/ Coskel University is a clothing company based in NY, New York. Founded by a team of Trinidadian designer Xolani Heylon and Japanese artist Machiyo Kodaira in December 2004, the brand has shown collections inspired by the cultural heritage of the twin isle republic of Trinidad and Tobago, specially inspired by Calypso music and Soca music, Steelpan, Trinidad Carnival, and even unique species of plants, birds and animals from the islands.
0 comments:
Post a Comment